Make your morning cup of coffee a more nostalgic experience with this 10 oz. ceramic mug. Every city needs a symbol. In its coffee cup, New York has something that’s both genuinely unique and almost timeless. This humble coffee cup is one of the things that makes New York, New York. Here's the story behind this iconic cup. When Greek immigrants arrived in New York in the early part of the last century, they brought their coffee culture along with them, giving birth to the city’s ubiquitous Greek diners and sidewalk pushcarts. In 1963, the Sherri Cup Company set out to produce a to-go coffee cup that would appeal to the Greek vendors. Marketing director Leslie Buck dreamed up a motif that included blue-and-white colors from the flag of Greece. His message, WE ARE HAPPY TO SERVE YOU, was printed in Greek-style letters, adorned with a trio of steaming, mustard-yellow cups, and framed with a Greek Key pattern. No one, before or since, has been able to capture, by accident or design, the city’s self-identity. Currently, hundred of thousands of them are carried out of New York delis full of hot coffee! Due to the vast number of them, the length of time they have been around and New Yorkers' appreciation for their design, the cup has come to be a quintessential New York icon. It is very likely the world's most famous coffee cup!